Brazilian retailer Casas Bahia announced that Fluxo‘s CEO and co-founder Bruno ‘Nobru’ Góes has joined the company as Head Creative of Games.
According to a release, Góes will take part in creative decisions to help Casas Bahia reach gaming and esports fans. Specifically, the professional Free Fire player will help create fan activations and exclusive content for gamers.
Flávia Laginha, Executive Manager of Marketing and Social Media at Casas Bahia parent company Via commented: “We want to expand the brand’s presence in games, which is one of the fastest-growing categories, and nothing better than bringing Nobru to our creative team. He will actively participate in strategic communication decisions on this front so that we can be assertive in actions with the gamer public. Free Fire is one of the most downloaded games in the world and one of the most democratic ones out there, matching our brand positioning.”
Góes added: “I wanted to be a football player, I ended up becoming a professional Free Fire player. I never dreamed that one day I would be part of a company like Casas Bahia, I don’t even have the clothes for that (laughs),