DraftKings bets on FaZe Clan in its latest esports partnership – AdAge.com

DraftKings bets on FaZe Clan in its latest esports partnership – AdAge.com

DraftKings is taking another step into the world of esports.

The betting and fantasy sports platform will become the official sports betting, igaming, daily fantasy, and free-to-play partner of esports organization FaZe Clan. DrafKings will also become the official sponsor of FaZe Clan’s Counter-Strike esports team.

“The strong crossover between DraftKings customers and FaZe’s tens of millions of viewers and followers made this a natural alliance,” Matt Kalish, co-founder and president of DraftKings, North America, said in a statement announcing the partnership. “We hope to create excitement, competition, and community around sports and video games for adult audiences everywhere we operate.” 

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The partnership comes a few weeks after FaZe Clan announced it will go public via a SPAC in 2022. DraftKings went public with a SPAC in April 2020. FaZe benefited from the boom in popularity gaming has experienced in the wake of the pandemic. The company claims to have 350 million followers across all of its social channels and includes celebrity members like NBA player Ben Simmons, Arizona Cardinals quarterback Kyler Murray, and Twitch streamer Nickmercs. FaZe has also announced partnerships this year with brands like McDonald’s and DC Comics

DraftKings pivoted to esports last year when major sports leagues like the NBA, MLB, and NHL started postponing their seasons due to