Key esports sponsorships and partnerships, October 2021 – Esports Insider

Key esports sponsorships and partnerships, October 2021 – Esports Insider


Last month saw a multitude of esports entities secure notable partnerships, both from endemic and non-endemic brands. Ranging from Blockchain deals to apparel collaborations, October continued to highlight the commercial power of esports.

To keep everybody up to date, Esports Insider, in collaboration with Shikenso — a Germany based analytics company — has compiled October’s most important sponsorship and partnership news in esports.

Shikenso Analytics is a tech start-up specialising in AI solutions for brand and media valuation across streaming platforms and social networks. Its customised and scalable product empowers organisations to evaluate and control strategic investments, sponsorships, and marketing campaigns. To learn more about Shikenso, click here.

Here are the key esports sponsorships and partnerships from October 2021. To read more about a story below, click the link in the corresponding title.


Spotlighted story

PGL unveils Shikenso Analytics partnership

Image credit: PGL, Shikenso

Esports tournament organiser PGL has announced a commercial partnership with German IT
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