Non-profit organisation Cxmmunity has teamed up with Warner Bros. and Xbox to promote the upcoming release of Space Jam: A New Legacy on July 16th.
As part of the campaign, Cxmmunity will select over 50 historically black colleges and universities (HBCU) schools to receive an Xbox Kit for their existing gaming labs on campus.
Additionally, Cxmmunity will help schools build gaming labs, which will then incorporate the Xbox Kits that feature limited-edition wireless Tune Squad and Goon Squad-themed controllers.
Ryan Johnson, Executive Director and Co-founder of Cxmmunity said: “This is another huge step forward for our team as we continue to demonstrate our expertise helping brands connect with the HBCU community with meaningful programs that will advance student life and opportunities on a collegiate level.
“The generous donation of Xbox Kits will make an impact as we continue to build esports labs across HBCU campuses to give students a place to connect and compete together.”
According to the release, Cxmmunity will also host an exclusive screening of the film for HBCU